In the name of ALLAH, the most beneficient, the most merciful

Research Methods (STA630)

Multiple Choice Questions (MCQs)

Objective Questions

  1. If a nominal scale is used, it is permissible to calculate which of the following statistics?

    1. Mean
    2. Range
    3. Percentile
    4. Mode
  2. Which of the following is considered as one of the main parties in a research

    1. The convener
    2. The controller
    3. The researcher
    4. The coordinator
  3. Under which of the following research method is not applicable?

    1. Health care
    2. Business
    3. Government offices
    4. Imaginary worlds
  4. A study conducted by Pepsi to find out "Impact of salary on employees' turnover" is studied at what level:

    1. Micro level
    2. Macro level
    3. Broad level
    4. Societal level
  5. A concept is a generalized idea about ________ .

    1. A class of objects
    2. Attributes
    3. Occurrences
    4. All of the given
  6. In which of the following sampling methods People are available such as volunteer or can be easily recruited?

    1. Simple random sampling
    2. Cluster sampling
    3. Systematic sampling
    4. Convenience sampling
  7. Self-study review helps to

    1. Increase the reader's confidence
    2. Place a specific in the big picture
    3. Traces the development of an issue over time
    4. Summarizes what is known at a point in time
  8. Which of the following best defines the census for study?

    1. The subject on which the measurement is being taken
    2. The count of all elements in a population
    3. Some selected elements from a population through which we can draw conclusions about all population
    4. None of the given
  9. What is the basis of the Scientific Method?

    1. To test hypotheses in conditions that are condusive to its success.
    2. To formulate a research problem and disprove the hypothesis.
    3. To formulate a research problem, test the hypothesis in carefully controlled conditions that challenge the hypothesis.
    4. To test hypotheses and if they are disproved, they should be abandoned completely.
  10. How different theories address an issue comes under:

    1. Self-study review
    2. Context review
    3. Historical review
    4. Theoretical review
  11. The application of the scientific method to the study of business problems is called

    1. Inductive reasoning
    2. None of the given options
    3. Business research
    4. Grounded theory
  12. A variable that appears between independent and dependent variable and shows the link or mechanism between them is known as:

    1. Dependent variable
    2. intervening variable
    3. moderating variable
    4. Independent variable
  13. ________ concspt like people's subjective feelings, ideology, deviance and perceptions are measure in research.

    1. Empirical
    2. Tangible
    3. intagible
    4. Objective
  14. "There is no relationship between advertising and sales of product A "The given hypothesis is a(an):

    1. Descriptive hypothesis
    2. Correlational hypothesis
    3. Null hypothesis
    4. Alternative hypothesis
  15. The arrangement of steps involved in operational defination of a concept is

    1. Concept, Dimensions, Elements, Statement
    2. Concept, Statement, Elements, Dimension
    3. Concept, Statement, Dimension, Elements
    4. Statement, Dimension, Elements, Concept
  16. Unethical activities may involve:

    1. All of the given options
    2. Misrepresenting result
    3. Breaking respondent confidentiality
    4. Violating nondisclosure agreements
  17. The organization of concepts in sequence from the most concrete and individual to the most general indicate;

    1. On the bears no relation to the underlying concept.
    2. An abstract, theoretical definition of a concept.
    3. The degree of abstraction
    4. An operational definition
  18. Which of the following best defines the population of study?

    1. The subject on which the measurement is being taken
    2. The total collection of elements about which we wish to make some inferences
    3. Some selected elements from a population through which we can draw conclusions about all population
    4. None of the given
  19. A sample can be defined as:

    1. The subject on which the measurement is being taken
    2. The total collection of elements about which we wish to make some inferences
    3. The count of all elements in a population
    4. Some selected elements from a population through which we can draw conclusions about all population
  20. Dichotomous variables are also Known as ________.

    1. Intervening variables
    2. Nominal variables
    3. Continuous variables
    4. Extraneous variables
  21. The most critical areas of an article to read is;

    1. Results section
    2. Introduction
    3. Abstract
    4. Limitations
  22. Which of the following activities is Not included in debriefing?

    1. Explanation of any deception
    2. Post study result sharing
    3. Obtaining informed consent
    4. Description of the purpose of study
  23. In ________ we collect same type of information from different respondents in different times.

    1. Cohort study
    2. Time series Research
    3. Panel study
    4. Case studies
  24. Which of the following provides a solid foundation for the theoretical framework?

    1. Survey
    2. Literature Review
    3. Experiment
    4. Refrencing
  25. Which one of the following creates problems of measurements of a concept?

    1. Unambiguous meanings
    2. Vague meanings
    3. Clear meanings
    4. Dictionary meanings
  26. A good review of the literature increases a reader's confidence in the researcher's

    1. Professional competence
    2. Ability
    3. Background
    4. All of the given
  27. What does a researcher mean by the term "empirical"?

    1. Duplication of data
    2. Observation through sensory experiences
    3. Scope of applicability of findings in other settings as well
    4. Knowledge which is verifiable by experience or observation
  28. Identify the option that explains that scientific research operates at the abstract level

    1. Reality
    2. Theory
    3. Variable
    4. Construct
  29. Which of the following best describes an operational defination?

    1. All of the given options
    2. It specifies mesurement criteria
    3. It soecifies testing criteria
    4. It gives meanings to a concept
  30. Theoretical review helps to

    1. Increase the reader's confidence
    2. Compare how different theories address an issue
    3. Traces the development of an issue over time
    4. Summarizes what is known at a point in time
  31. "How much time is needed to locate the respondents?" is a part of ________ aspect which needs to be evaluated during pilot testing.

    1. Reactions of Respondents
    2. Discovering errors in the instrument
    3. Sampling procedure can be checked
    4. Staffing and activities of research team can be checked
  32. ________ meanings attached to a concept create problems of measurements.

    1. Unambiguous
    2. Vague
    3. Clear
    4. Dictionary
  33. "Higher the level of job satisfaction, higher will be the employee's performance." Which type of relationship the movement of variables determines?

    1. Inverse relationship
    2. Negative relationship
    3. Positive relationship
    4. Direct relationship
  34. A moderator variable is one that:

    1. All of the given options
    2. Modifies the original relationship
    3. Qualifies the application of a relationship
    4. Makes a relationship meaningless
  35. Which of the following is Not a technique to narrow down the broad problem area?

    1. Doing a literature survey
    2. Ask questions from the knowledgeable persons
    3. Consider topic in specific context
    4. Decide about the sample
  36. Any variable that has a limited number of distinct values and which cannot be divided into fractions is known as ________ .

    1. Continuous variable
    2. Discontinuous variable
    3. Exraneous variable
    4. Intervening variable
  37. Preliminary Data Collection may be considered as part of ________.

    1. Descriptive research
    2. Explananory research
    3. Exploratory research
    4. All of the given
  38. Descriptive research can be either

    1. Qualitative
    2. Quantitative
    3. Both Qualitative and Quantitative
    4. None of the given
  39. Which of the following in Not a source of Literature review?

    1. Scholarly journals
    2. Experiment
    3. Dissertations
    4. Bibliographical indexes
  40. An elementary or basic form of research, in which little is known about the situation and previous theories or ideas do not apply, is known as:

    1. Explanatory Study
    2. Descriptive Study
    3. Exploratory Study
    4. Cohort Study
  41. ________ is not a form of measurement validity

    1. concurrent validity
    2. Face validity
    3. Conductive validity
    4. Convergent validity
  42. Which of the following is likely to reduce the validity of test?

    1. Unclear test direction
    2. Ambiguous test items
    3. Untaught items
    4. All of the given
  43. Apart from that deception is unethical, what is the other important disadvantage of deceiving people?

    1. It increases the reponse rate
    2. It can damage the professional reputation of researcher
    3. It can damage the anonymity of respondents
    4. All of the given
  44. The primary source of communication's means among researchers is

    1. Scholarly Journals
    2. Government Documents
    3. Media reports
    4. None of the given
  45. The "Variable" characteristic of scientific research deals with:

    1. The result's replication
    2. None of the given options
    3. The result's application
    4. The resul's interoretation
  46. Which of the following is not a function of clearly identified research questions?

    1. They guide your literature search.
    2. They keep you focused throughout the data collection
    3. They make the scope of your research as vide as
    4. They are linked together to help you construct a coherent argument.
  47. Which of the following can be used to improve the customer’s viewpoint about firm’s products and services?

    1. Experiential innovation
    2. Customer interface
    3. Experiential world of customers
    4. Building experiential platform
  48. There are ________ basic research methods for descriptive and causal research

    1. 4
    2. 6
    3. 8
    4. 10
  49. A Literature review that summarizes what is known at a point in time is known as:

    1. Narative literature review
    2. Systematic literature review
    3. Integrative review
    4. Historical review
  50. The researcher protects the confidentiality in following ways, Except;

    1. Obtaining signed nondisclosure documents
    2. Restricting access to data instruments where the respondent is identified.
    3. Disclosure of data subsets
    4. Restricting access to respondent identification
  51. Historical review helps to

    1. Increase the reader's confidence
    2. Place a specific in the big picture
    3. Traces the development of an issue over time
    4. Summarizes what is known at a point in time
  52. Which of the following is Not a part of research design?

    1. Data collection technique
    2. Tool of data collection
    3. Objectives of the study
    4. Data processing and analysis
  53. Which of the following is a discrete variable?

    1. Age
    2. Nationality
    3. Test score
    4. Income
  54. What is a cross-sectional research?

    1. A study of one particular section of society
    2. A comparison of two or more variables over a long period of time
    3. The collection of data from more one case at one moment in time
    4. One that is conducted when environment is uncertain
  55. All of the following are the basic research methods of data collection except

    1. Survey
    2. Communication
    3. Descriptive analysis
    4. Experiment
  56. The independent variable is;

    1. The variable manipulated in order to observe its effects
    2. The variable that is measured
    3. The free spirited variable
    4. A confounding variable
  57. Which of the following is not a data collection method?

    1. Questionnaires
    2. Focus groups
    3. Correlational method
    4. Secondary data
  58. If, after pilot testing, a researcher finds that some questions are more appealing then purposeful. Which type of the following instrumental errors can it present if not corrected?

    1. Sampling error
    2. Reliability error
    3. Formatting error
    4. Data analysis error
  59. "High productivity is positively associated with Job commitment" The given hypothesis is a (an).

    1. Descriptive hypothesis
    2. Explanatory hypothesis
    3. Non-Directional hypothesis
    4. Co-relational hypothesis
  60. Which of the following is Not a Literature review?

    1. Scholarly journals
    2. Experiment
    3. Dissertations
    4. Bibliographical indexes
  61. What is ordinal data?

    1. Ordinary data
    2. Well behaved data
    3. Ranked data
    4. Numbers
  62. Another name of conceptual definition is:

    1. Theoretical definition
    2. Operational definition
    3. Empirical definition
    4. Ambiguous defination
  63. All of the following are types of Applied Research EXCEPT:

    1. Formulative Research
    2. Impact Assessment Research
    3. Evaluation Research
    4. Action Research
  64. An operational definition is:

    1. One that bears no relation to the underlying concept.
    2. An abstract, theoretical definition of a concept.
    3. A definition of a concept in terms of specific, empirical measures.
    4. One that refers to opera singers and their work.
  65. Identify the option that explains the idea that knowledge is verifiable by experience or observation.

    1. Rationalism
    2. Logic
    3. Deductive reasoning
    4. Empiricism
  66. A one tailed hypothesis predicts _______.

    1. The future
    2. The lottery result
    3. The frequency of the effect
    4. The direction of the effect
  67. Logical process in which we arrive at a reasoned conclusion by logical generalization of known facts is called:

    1. Induction
    2. Deduction
    3. Duplication
    4. Empiricism
  68. Skepticism is the norm of

    1. Science
    2. Arts
    3. Humanities
    4. None of the above
  69. Which of the following is Not helpful in problem definition?

    1. Discussion with professionals
    2. Hypothesis
    3. Literature survey
    4. Preliminary data collection
  70. Research methods are applicable in all of the following domains EXCEPT:

    1. Health care
    2. Business
    3. Government offices
    4. Imaginary worlds
  71. Census is better option than sampling in which of the following cases?

    1. When physical material is to be destroyed in study
    2. When population is highly variable
    3. When budget constraints are there
    4. When researcher wants speedy data collection
  72. Which of the following provides insight into the complexity of using interviews?

    1. Potential influence of gender or cultural differences between interviewer and interviewee
    2. The accuracy of the interviewee's responses
    3. The different semantic meanings of the language being used
    4. Accuracy, influences and language used
  73. Which of the following is a procedure agreed upon for translation of a concept into measurement of some kind.

    1. Hypothesis
    2. Proposition
    3. Operational definition
    4. None of the given
  74. Companies have the right to dissociate themselves from sponsorship of a research project. This type of confidentiality is called.

    1. Sponsorship nondisclosure
    2. Purpose nondisclosure
    3. Findings nondisclosure
    4. Design nondisclosure
  75. Which of the following is a form of harm that might be suffered by research participants?

    1. Physical injury
    2. Stress
    3. Anxiety
    4. All of the given
  76. Concept is:

    1. Fundamental philosophical frameworks
    2. Important research methodologies
    3. Key idea about any object
    4. Key data gathering methods
  77. According to scientific method, which of the following is NOT an empirical reality?

    1. Emotions
    2. God's reward for good deeds
    3. Satisfaction
    4. None of the given
  78. Which of the following is search strategy for locating litrature review for a research project?

    1. All of the given options
    2. Dissertations
    3. scholarly articles
    4. Scholarly books
  79. Which of the following is a concept?

    1. Leadership
    2. Total Quality Management
    3. Human Resource Management
    4. All of the given
  80. While conducting a literature review, the researcher engages in:

    1. An evaluation of the library's location
    2. An evaluation of the library's electronic sources
    3. An evaluation of the litrature
    4. An evaluation of the library
  81. In the statement 'an examination of the effects of discretionary behavior on empolyee performance' empolyee performance is the:

    1. Independent variable
    2. Dependent variable
    3. Extraneous variable
    4. Casual variable
  82. Which of the following can be the best possible reason for using a scientific method to make a decision?

    1. It provides systematic inquary into the matter
    2. It helps to make decision randomly
    3. It starts each study from the search
    4. it helps researchers to make decision based on common sense
  83. If one variable causes change in value of another variable is termed as:

    1. None of the given options
    2. Extraneous
    3. Dependent
    4. Independent
  84. A variable that modifies the original relationship between independent and dependent variable is known as:

    1. Dependent variable
    2. intervening variable
    3. moderating variable
    4. Independent variable
  85. A literature review requires;

    1. planning
    2. clear writing
    3. good writing
    4. All of the given
  86. Which of the following is not an example of deception?

    1. A part of the truth is not communicated to the respondent
    2. To observe code of ethics
    3. To leak out information regarding any confidential matter
    4. To create ias between respondents before the survey
  87. ________ is an example of concrete concept.

    1. Racism
    2. Political power
    3. Family dissolution
    4. age
  88. Specifically a theoretical framework serves the purpose of:

    1. All of the given options
    2. Describes the nature and direction of the relationships
    3. Explains the logic underlying these relationships
    4. Elaborates the relationships among the variables
  89. If a measure is consistent over multiple occasions, it has:

    1. Inter-rater reliability
    2. Construct validity
    3. Internal validity
    4. Test-retest reliability
  90. Null hypothesis states:

    1. Absence of relationship
    2. Existence of relationship
    3. The direction of relationship
    4. Casual relationship
  91. A random sampling technique which chooses elements from subgroups of population for study is called:

    1. Simple random sample
    2. Stratified random sampling
    3. Cluster sampling
    4. Systematic sampling
  92. What course of action should be adopted by the researcher in order to safeguard the rights of respondent?

    1. Researcher should obtain informed consent from the respondent
    2. Researcher should not conceal the identity of the respondent
    3. Researcher can manipulate the respondent's data
    4. Researcher should reveal the information of respondent
  93. What is the most basic skill required by any researcher?

    1. The ability to source data
    2. The ability to generate ideas for research projects
    3. The ability to understand major philosophical issues and ideas
    4. The ability to calculate statistics
  94. Which one of the following aspect needs to be evaluated during "Pilot Testing"?

    1. Reactions of Respondents
    2. Discovering errors in the instrument
    3. Sampling procedure can be checked
    4. All of the given
  95. The "Verifiable" characteristic of scientific research deals with all of the following EXCEPT.

    1. The results interpretation
    2. The result's repetition
    3. The result's confirmation/refutation
    4. The result's replication
  96. If one variable depends upoun another variable is termed as:

    1. None of the given option
    2. Extranceous
    3. Dependent
    4. Independent
  97. Which of the following is a type of Applied Research?

    1. Formulative Research
    2. Impact Assessment Research
    3. Cross sectional research
    4. Longitudinal Research
  98. The purpose of a literature review is to:

    1. Help you find out what is already known about this area.
    2. Identify any inconsistencies or gaps in the literature
    3. Demonstrate an awareness of the theoretical context in which the current study can be located.
    4. All of the given
  99. What research is?

    1. A lab experiment
    2. A report
    3. A systematic Enquiry
    4. A survey
  100. Rationalism is the application of:

    1. Research solution
    2. logic and arguments
    3. Traditions
    4. Previous findings
  101. ________ is an abstraction formed by generalizations about a class of objects, attributes or occurrences.

    1. Theory
    2. Concept
    3. Hypothesis
    4. Proposition
  102. The essential part in ethics and ethical standards is:

    1. NO one is being harmed by research activities
    2. A good understanding of business
    3. The capacity to produce good research
    4. A good grasp of research methods
  103. An interval scale contains ________.

    1. More than 3 points
    2. A fixed Zero
    3. A fixed amount of difference between categories
    4. Gaps between categories
  104. The first step in development of theoretical framework is:

    1. To make an inventory of variables
    2. To specify the direction of relationship
    3. To make an inventory of propositions
    4. To arrange these propositions in a sequential order
  105. ________ gives generic idea and not able to measure anything directly, whereas _______ is practical level where researchers make theoretical realities measureable.

    1. Abstract level, abstract level
    2. Empirical level, abstract level
    3. Empirical level, empirical level
    4. Abstract level, empirical level
  106. All of the following are true about theories, except;

    1. They organize and summarize existing knowledge about a topic.
    2. They are tentative until the facts prove them true.
    3. They provide possible explanations for the phenomenon under study.
    4. They lead to testable hypotheses through the process of deduction.
  107. ________ veriable takes infinite number of values:

    1. Continuous
    2. Discontinuous
    3. Independent
    4. Dependent
  108. A researcher study to find out the reasions why students are not cooperating with teachers is an example of

    1. Explanatory Study
    2. Descriptive Study
    3. Exploratory Study
    4. Cohort Study
  109. In which of the given research designs, same people or group are observed across various time periods?

    1. Panel study
    2. cohort analysis
    3. Action research
    4. Time series research
  110. Concepts represent various degree of ________.

    1. Specification
    2. Abstraction
    3. Calculation
    4. Formulation
  111. Which of the following is NOT an unethical issue?

    1. Breaking respondent confidentiality
    2. Misrepresenting results
    3. Informed consent
    4. Violating nondisclosure agreements
  112. The scientific method is preferred over other ways of knowing because it is more

    1. Reliable
    2. Systematic
    3. Accurate
    4. All of the given
  113. To explain, predict and control phenomena are the goals of:

    1. Tradition
    2. Inductive logic
    3. Deductive logic
    4. The scientific method
  114. According to Empiricism, which of the following is the ultimate source of all our concepts and knowledge?

    1. Perceptions
    2. Theory
    3. Sensory experience
    4. Logics and arguments
  115. In ________ defination, a concept is explained in terms of other concepts.

    1. Operational
    2. Working
    3. Theoretical
    4. None of the given
  116. A ________ scale only assigns numbers to objects to classify the objects according to the characteristic of interest.

    1. Ratio
    2. Nominal
    3. Interval
    4. Dichotomous
  117. Which of the following are considered essential steps of the research process

    1. Problem Statement
    2. Theoretical Framework
    3. Research Design
    4. All of the given
  118. One of the major hallmarks of scientific research is:

    1. Objectivity
    2. Intuition
    3. Subjectivity
    4. Instinct
  119. Which one of the following is not an assumption of science?

    1. There are reoccurring patterns in the world.
    2. Events happen because of preceding causes.
    3. We can discover solutions to problems of interest.
    4. Theoretical explanations must agree with common sense.
  120. Scientific research focuses on which of the following:

    1. Objectivity
    2. Subjectivity
    3. Duplication
    4. Intuition
  121. Hypothesis is also called:

    1. Testable proposition
    2. Staments
    3. Theoretical framework
    4. Research objective
  122. After a researcher has stated the specific problem to be studied in an experiment, he must then develop a(n):

    1. Theory
    2. Conclusion
    3. Hypothesis
    4. Summary of the data
  123. What is the first step in the research process?

    1. Preliminary data collection
    2. Problem defination
    3. Theoretical framework
    4. Define broad problem area
  124. One of the preoccupations of quantitative researchers is with generalization, which is a sign of:

    1. External validity
    2. Internal reliability
    3. External reliability
    4. Internal validity
  125. The study of research methods provides you with the knowledge and skills you need.

    1. To solve the problem
    2. To improve the decision-making process
    3. To understand the research of others
    4. All of the given options
  126. The ________ is only useful if the concepts, ideas, questions, etc. to be investigated are both testable and falsifiable.

    1. Independent Variable
    2. Dependent Variable
    3. Experimental Method
    4. Scientific Method
  127. Descriptive and Explanatory Research are the classifications of research on the basis of:

    1. Use of the research
    2. Time dimension
    3. Techniques used
    4. Purpose of the research
  128. Problem statement is a ________ statement of the question or issue that is to be investigated with the goal of finding an answer or solution

    1. Clear
    2. Precise
    3. Succinct
    4. All of the given
  129. A researcher wants to study the impact of average hour of study in a week on CGPA of MBA students in virtual university of Pakistan. He focused on specifically the students specialized in finance. The total number of MBA (finance) students in VU is an example of which of the following?

    1. Sample
    2. Element
    3. Population
    4. Target population
  130. What is true about Focus group discussions?

    1. 11-12 persons with a moderator for 1-2 hours
    2. 10-15 persons with a moderator for 1-2 hours
    3. 6-12 persons with a moderator for 2-4 hours
    4. 6-12 persons with a moderator for 1-2 hours
  131. Which of the following next step is performed by the researcher after developing the inventory of the relevant variables?

    1. All of the given options
    2. Identity the relationships between the variables
    3. Make inventory of the propositions
    4. Provide logic for the relationships
  132. A theory is a coherent set of ________ used as principles of explanations of the apparent relationship of certain observed phenomena.

    1. Disciplines
    2. Propositions
    3. Empirical Realities
    4. None of the given
  133. In which way does a ratio scale measurement differ from an interval measurement?

    1. It measures larger or smaller scores on some underlying dimension.
    2. It implies the existence of an absolute zero value.
    3. It requires the mutual exclusivity of all cases.
    4. It requires that exhaustiveness is applied to all observations.
  134. Which of the following is NOT a purpose of a literature review?

    1. Helps you find out what is already known about this area.
    2. Helps you in getting response from the respondents
    3. Helps you in developing theoretical framework.
    4. Helps you to learn from others and stimulate new ideas.
  135. The reviewed litrature must be:

    1. None of the given options
    2. Relevant to the research project
    3. Readily available
    4. Easily accessible
  136. ________ explain the logical relationship among the concepts:

    1. Statements
    2. Propositions
    3. Variables
    4. Events
  137. "The extensive use of chocolate causes pimples". The given hypothesis is a (an):

    1. Descriptive hypothesis
    2. Explanatory hypothesis
    3. None-Directional hypothesis
    4. Co-relational hypothesis
  138. Which of the following statements is true?

    1. All concepts are variables and all variables are concepts
    2. All variables are concepts but all concepts are not variable
    3. All concepts are variables but all variables are not concepts
    4. None of the given
  139. Which of the following is an example of an issue that would be checked in a pilot testing?

    1. Completion of all questions on a questionnaire
    2. Legible writing
    3. Single responses to all multiple choice questions
    4. Logical answers between questions (i.e., attributes should be rated high if purchase interest is high)
  140. Which of the following is at the highest level of abstraction?

    1. Concept
    2. Proposition
    3. Theory
    4. Hypothesis
  141. With which of the following way the distortion can be produced in self report data?

    1. Lying
    2. Social desirability bias
    3. Faulty memory
    4. All of the given
  142. An advantage of computer-assisted telephone interviewing is:

    1. Interviewing time is reduced
    2. Data quality is enhanced
    3. Questionnaires do not have to be coded
    4. There is little opportunity for interviewer bias
  143. Which of the following is the best hypothesis statement to address the research question, "What impact will the new advertising campaign have on use of Brand B?"

    1. The new advertising campaign will impact Brand B usage.
    2. The new advertising campaign will increase Brand B trial.
    3. The new advertising campaign will cause increased Brand B usage at the expense of Brand C.
    4. The new advertising campaign will increase Brand B's market penetration.
  144. Which of the following best describes the Ethics?

    1. None of the given options
    2. The basis of criminal code
    3. Rules governing dociety
    4. A process of reasoning that guides moral choices
  145. The "Veriable" characteristic of scientific research deals with

    1. The results replication
    2. None of the given options
    3. The Results application
    4. The results interpretation
  146. Communication is more effective when it is tailored to

    1. General audience
    2. Specific audience
    3. Uninformed audience
    4. Informed audience
  147. The details of a reference should include

    1. Full Name of Author/s
    2. Title
    3. Volume, Issuse & page number
    4. All of the given
  148. The measure which helps the researcher to capture the intensity of a variable is callesd:

    1. Scale
    2. Index
    3. Focus group discussion
    4. interview
  149. If an interview is conducted with a respondent who does not meet the qualifications for a study, what kind of bias has occurred?

    1. Respondent bias
    2. Position bias
    3. Non-response bias
    4. Instrument bias
  150. All of the following are sources of literature review EXCEPT;

    1. Story books
    2. Dissertations
    3. scholarly articles
    4. Scholarly books
  151. Which of the following option can be a reason to conduct research?

    1. To generate theories
    2. Not to argue conflicting studies
    3. To encourage duplicate other's work as it is
    4. To rely on researcher's intuitions
  152. A ________ is an important term that is likely to be found in the title.

    1. Research question
    2. keyword
    3. abstract
    4. Refrence
  153. Literature review helps the researchers to ________ the finding of the other people's research

    1. Learn
    2. Compare
    3. Replicate
    4. All of the given options
  154. Researcher is supposed to develop a ________ after stating the specific problem to be studies in an experiment:

    1. Theory
    2. Conclusion
    3. Hypothesis
    4. Summary of the data
  155. If a research is going to explore a new topic, he is conducting which of the following Research?

    1. Explanatory
    2. Descriptive
    3. Formulative
    4. None of the given
  156. When constructing a questionnaire, it is imperative to do each of the following EXCEPT ________.

    1. Use "leading" or "loaded" questions
    2. Use natural language
    3. Understand your research participants
    4. Pilot your test questionnaire
  157. The "Verifiable" characteristic of scientific research deals with:

    1. All of the given options
    2. The result's confirmation/refutation
    3. The result's repetition
    4. The result's replication
  158. Why do you need to review the existing litrature?

    1. All of the given options
    2. To meet the requirement of word -count
    3. To find out what is already known about our area of interest
    4. To make a good impression
  159. Which of the following is a research method that allows a researcher to get information about a large number of subjects relatively inexpensively and easily?

    1. Naturalistic observation
    2. Case study
    3. Laboratory observation
    4. Survey
  160. ________ validity indicates that items that are intended to be measured look like they measure the concept.

    1. Content validity
    2. Concurrent validity
    3. Face validity
    4. Construct validity
  161. A review that only demonstrates familiarity with an area is rarely published but it often is part of an educational program is which type of review?

    1. Integrative reviews
    2. Theoretical reviews
    3. Self-study reviews
    4. Historical reviews
  162. The purpose of ________ is to convince reviewers that the researcher is capable of conducting the proposed project successfully.

    1. Literature review
    2. Research question
    3. Research project
    4. Research proposal
  163. In conducting a literature review; the researcher:

    1. Finds and reads relevant literature,then writes a review of the literature
    2. Creates a long list of different theories
    3. Creates a long list of different references
    4. All of the given options
  164. Concepts, created and developed for conducting any research study, are:

    1. Meaningful only in the context of the literature review
    2. Relevant to the methodological framework
    3. The building blocks of theory
    4. None of the given
  165. What is opposite of a variable?

    1. A concept
    2. A construct
    3. A constant
    4. None of the given
  166. Adoption of codes of behavior by a group of people is callled

    1. Societal norms
    2. Procedural norms
    3. Operational norms
    4. None of the given
  167. Which of the following is a nominal variable?

    1. Height
    2. Shoe size
    3. Gender
    4. Age
  168. Which of the following refers to the abstract concept?

    1. Height
    2. School
    3. Age
    4. Racism
  169. What dose a good literature review look like?

    1. To Organize common findings or arguments together
    2. To logically link statements or findings
    3. To note discrepancies or weaknesses in the present studies
    4. All of the given
  170. A researcher can organize a computerized search by

    1. Author name
    2. Article title
    3. Keyword
    4. All of the given
  171. Which of the following best describes the concept of operationalizing?

    1. Operationalizing concepts involves making concepts measurable
    2. Operationalizing is the same as makind concepts valid
    3. Operationalizing concepts means making them more like machines
    4. Operationalizing concepts is mainly an issue for the physical science, not for comparative polities.
  172. All of the following are the principles of asking interview questions, EXCEPT:

    1. Ask the question in the order in which they are presented in the questionnaire.
    2. Repeat questions that are misunderstood or misinterpreted.
    3. Read each question rapidly
    4. Ask questions exactly as they are worded in the questionnaire
  173. Conceptual defination of the varianle is also known as ________ .

    1. Theoretical definition
    2. Operational definition
    3. Working defination
    4. Specific defination
  174. Which of the following best describes an operational definition?

    1. It specifies measurement criteria
    2. It specifies testing criteria
    3. It gives meanings to a concept
    4. All of the given
  175. A researcher in his questionnaire asked nature of business respondents are working in; whether trading, manufacturing or servicing. Nature of business is likely to be measured on which type of following scales?

    1. Interval Scale
    2. Ratio scale
    3. Nominal scale
    4. Ordinal scale
  176. In the statement "high motivation results in high efficiency" motivation is the:

    1. Independent variable
    2. Dependent variable
    3. Extraneous variable
    4. Causal variable
  177. Qualitative and Quantitative Research are the classifications of research on the basis of

    1. Use of the research
    2. Time dimension
    3. Techniques used
    4. Purpose of the research
  178. Which of the following is/are the common source of literrature review

    1. Scholarly journals
    2. Books
    3. Dissertations
    4. All of the given
  179. What does a good literature review look like?

    1. To Organize common findings or arguments together
    2. To logically link statements or findings
    3. To note discrepancies or weaknesses in the present studies
    4. All of the given
  180. Data collection techniques includes all except

    1. Survey
    2. Experiment
    3. Data analysis
    4. Obsevation
  181. Plagiarism can be best described as:

    1. Giving credit to the author
    2. Revising the original work done by author
    3. Crediting the other person's work as your own
    4. Working on ideas presented in an article
  182. Before a researcher specified the relationship among variables, he must have a (an):

    1. Inventory of varianles
    2. Inventory of propositions
    3. Arrangement of propositions
    4. Schematic diagram
  183. Operationalization is the method of associating the conceptual defination to a particular set of ________ .

    1. Factors
    2. Veriables
    3. Mesurement thechniques
    4. Categories
  184. The introduction section of research proposal contains information about all of the following except

    1. Background of the study
    2. Significance of the study
    3. Objectives of the study
    4. Design of the study
  185. The validity of measure refers to the:

    1. Particular type of construct specification
    2. Comprehensiveness with which it measures the construct
    3. Accuracy with which it means the construct
    4. Consistancy of the measurement
  186. Which of the following is a research method for descriptive and causal research?

    1. All of the given options
    2. Focus group discussion
    3. Case study
    4. Content analysis
  187. While discussing about ethics in research, which of the following is not considered as a concerned party?

    1. Researcher
    2. Sponsor
    3. Respondent
    4. Government
  188. Hypothesis refers to ________:

    1. The outcome of an experiment
    2. A conclusion drawn from an experiment
    3. A form of bias in which the subject tries to outguess the experimenter
    4. A tentative ststement about the relationship
  189. The operational definition is also known as

    1. Working defination
    2. Nominal defination
    3. conceptual defination
    4. Dictionary defination
  190. Which of the following is Not included in research proposal?

    1. Problem Statement
    2. Research Design
    3. Results
    4. Bibliography
  191. Which of the following is not an unethical issue?

    1. Invoicing irregularities
    2. Avoiding legal liability
    3. Misrepresenting results
    4. None of the given
  192. A reader can easily see and comprehend the theorized relationships through

    1. Venn diagram
    2. Schematic Diagram
    3. Tree diagram
    4. Pictogram
  193. Which of the following is NOT a longitudinal study?

    1. Trend study
    2. One shot study
    3. Panel study
    4. Cohort study
  194. The literature review that the researcher writes become the.

    1. Analytical framework for the research project
    2. methodological framework for the research project
    3. Theoretical framework for research project
    4. conceptual framework for the research project
  195. Which of following statement is true?

    1. Theory and Research are dichotomous
    2. Theory and Research are interrelated
    3. There is no difference between Theory and Research
    4. None of the given
  196. Relational hypothesis can be:

    1. All of the given options
    2. causal or simply correlational
    3. positive or negative
    4. Non-directional or directional
  197. The total number of types of the literature review are

    1. 4
    2. 5
    3. 6
    4. 7
  198. The research process consists of different steps ranging from

    1. 5 to 12
    2. 5 to 11
    3. 5 to 13
    4. 5 to 14
  199. Mr. Haris is interested in studying the shared beliefs and practices of the teachers in a small rural school. He is likely to use which research design?

    1. Basic research
    2. Longitudinal research
    3. Descriptive research
    4. None of the given
  200. Abstract is ________.

    1. A detail of a scholarly publication's location
    2. A detailed background of the researchers
    3. A short summary of a scholarly journal article
    4. A detailed provedure to conduct a research
  201. Which of the following is NOT characteristic of qualitative data?

    1. Thick, rich descriptions
    2. Unorganized
    3. Voluminous
    4. Concise and succinct
  202. Measurement of reliability refers to the:

    1. Accuracy of the scores
    2. Consistency of the scores
    3. Dependency of the scores
    4. Comprehensiveness of the scores
  203. All of the given options are helpful to develop conceptual definition. EXCEPT:

    1. Everyday understanding of concept
    2. Search in the dictionary
    3. Look into the review of literature
    4. Make elements from dimensions
  204. "Have you ever had or been treated for skin allergy? Yes No" Which type of question it is?

    1. Leading question
    2. Loaded question
    3. Double barreled question
    4. Ambiguous question
  205. Which of the following types of processes, research falls in?

    1. None of the given options
    2. A process to make new medicines
    3. A process to invert the machines
    4. A process to discover the truth
  206. The following journal article would be an example of ________ research; "The benefits of florescent lighting on production in a factory setting."

    1. Applied
    2. Longitudinal
    3. Base
    4. Evaluation