8 Easy Tips and Tricks for Search Engine Optimization (SEO)

  1. Unique and accurate page titles
  2. Use of the "description" meta tag
  3. Improved structure of URLs
  4. Easier navigation through the website
  5. Quality content and services
  6. Better anchor text
  7. Optimized use of images
  8. Proper heading tags

Unique and Accurate Page Titles

  • Use title tags to indicate page titles
  • Accurately describe the page's content in the page titles
  • Create unique page title for each page
  • Use brief, but descriptive titles
  • Page titles are displayed in search results of the Search Engine

<title>Search Engine Optimization (SEO) Techniques - Tips & Tricks<title>

Use of the "description" meta tag

  • Use description meta tag for each page.
  • Description meta tag gives a summary of contents of the page to Search Engines
  • a page's description meta tag might be a sentence or two or a short paragraph

<title>Search Engine Optimization (SEO) Techniques - Tips & Tricks<title>
<meta name="description=" content="Tips & Tricks for Search Engine Optimization (SEO) techniques illustrate and demonstrate the ways to optimize and prepare a website for search engines in the form of a few simple but successful descriptive points. It also emphasises the cause by providing videos in English and in Urdu.">

Improved Structure of URLs

  • Use words in URLs to convey content information easily
  • Keep in mind that URLs are displayed in search results of the Search Engine


Easier Navigation through the Website

  • Plan out your navigation based on your homepage
  • Allow for the possibility of a part of the URL being removed
  • Create a naturally flowing hierarchy
  • Use mostly text for navigation

Quality Content and Services

  • Write easy-to-read text
  • Stay organized around the topic
  • Create fresh, unique content

Better Anchor Text

  • Write suitable anchor text to make it easy to convey the contents linked
  • Choose descriptive text
  • Write concise text
  • Format links so they are easy to spot
  • Think about anchor text for internal links (links on the same page too)

Optimized Use of Images

  • Use the "alt" attribute to provide the Image-related information
  • Store image files in specialized directories
  • Manage image files using common file formats (JPEG, GIF, PNG and BMP)
  • Use brief, but descriptive filenames and "alt" text
  • Supply alt text when using images as links

Proper Heading Tags

  • Use heading tags to emphasize important text
  • Use headings carefully across the page
  • Use appropriate tags like <em> and <strong> inside the paragraph to emphasize the text