In the name of ALLAH, the most beneficient, the most merciful

Introduction to Mass Communication (MCM101)

Multiple Choice Questions (MCQs)

Objective Questions

  1. Daily "Bild" is published from:

    1. Japan
    2. Germany
    3. China
    4. America
  2. We need to communicate with others to attain which of the following?

    1. Common objectives
    2. Consciousness
    3. Power
    4. Courage
  3. BBC was established in:

    1. 1922
    2. 1920
    3. 1921
    4. 1923
  4. Part of human communication involving other than written or spoken words is reffered to as ________.

    1. Non verbal communication
    2. Mass communication
    3. Verbal communication
    4. None of the given
  5. How much money was charged for the broadcast of first advertisement of some co-op apartments?

    1. It was free of cost
    2. 50%
    3. 75$
    4. 100$
  6. According to Berlo, there are five verbal communication skills. Which of the following skills are included in encoding?

    1. Speaking & Writing
    2. Reasoning and interpreting
    3. Listening and Reading
    4. All of the given
  7. An example of a communication channel is:

    1. Context
    2. Noise
    3. Feedback
    4. Face-to-face conversation
  8. Screening a TV play written and produced in one part of the world (culture) may hurt viewers of another part of the world because of

    1. Multiculturalism
    2. Brevity of Message
    3. Static meaning
    4. Written Message Confusion
  9. Models have scientific value; that is, they provide new ways to conceive of hypothetical ideas and relationships. Who said this?

    1. Shannon
    2. Mortensen
    3. Harold Lasswell
    4. Berlo
  10. Otto Merganthaler invented the Linotype machine which casts type in full lines, using:

    1. Burning Lead
    2. Bold Lead
    3. Cold lead
    4. Hot lead