Research Methods

• Lessons (1-45) (pdf Format)
• Power Point Slides (1-45)

Introduction, Definition and Value of Research, Scientific Methods of Research and its Special Features, Classification of Research, How to select a topic for research? Theory and Research, Concepts, Variables and types of variables, Hypothesis Testing and Characteristics, Review of literature, Conducting a Systematic Literature Review, Theoretical Framework, Problem Definition and research Proposal, The Research Process, Ethical Issues in Research, Measurement of Concepts, Criteria for Good Measurement, Research Design, Survey research, Personal interviewing, Telephone interviewing, Intercept and interviews in malls and other high traffic areas, Self Administered Questionnaires, Tools for data collection, Guidelines for Questionnaire development, Pilot Testing of the questionnaire, Interviewing, Sample and Sampling terminology, Probability and non probability Sampling, Types of probability Sampling, Data Analysis, Data Transformation, Data presentation, The parts of the table, Experimental research, Non reactive research, Use of secondary data, Observation studies/ field research, Historical comparative research, Focus group discussion, Report writing, The Research report, Referencing, APA Format for referencing

#	Book	Author
1	Social Research Methods: Qualitative and Quantitative Approaches. Boston: Allyen and Bacon	Neuman, W. L.
2	Business Research Methods	Zikmund, W. G.
3	Research Methods for Business	Sekaran U.
4	Research Design: Qualitative, Quantitative, and Mixed Methods Approaches	Creswell, J. W.

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