In the name of ALLAH, the most beneficient, the most merciful

International Marketing (MKT630)

Multiple Choice Questions (MCQs)

 

Objective Questions

Question

Value refers to the perceived net benefits one gets from acquiring a certain product. Which of the following can NOT enhance the value?

  1. Raising Costs
  2. Reducing benefits for same costs
  3. Raising costs for same benefits
  4. All of the given options

Answer: 4 Chapter No. 2 

Question

Value refers to the perceived net benefits one gets from acquiring a certain product. Which of the following can enhance the value?

  1. Raising benefits for same costs
  2. Reducing benefits for same costs
  3. Reducing benefits for same costs for six months
  4. All of the given options

Answer: 1 Chapter No. 2 

Question

Value refers to the perceived net benefits one gets from acquiring a certain product. Which of the following can enhance the value?

  1. Raising benefits by more than the raise in costs
  2. Reducing benefits by more than the raise in costs
  3. No change in benefits but raise in costs
  4. All of the given options

Answer: 1 Chapter No. 2 

Question

The production concept is the oldest for a company’s orientation towards the market. Which of the following is the main focus of managers on this concept?

  1. Low cost
  2. Innovation
  3. Aggressive selling
  4. Quality and product performance

Answer: 1 Chapter No. 3 

Question

The production concept is the oldest for a company’s orientation towards the market. Which of the following is NOT the main focus of managers on this concept?

  1. Low cost
  2. Quality product
  3. Mass distribution
  4. High product efficiency

Answer: 2 Chapter No. 3 

Question

The selling concept holds that consumers and businesses, if left alone, will ordinarily not buy enough of the selling company’s products. Which of the following is the main focus of managers on this concept?

  1. Quality
  2. Innovation
  3. Performance
  4. None of the given options

Answer: 4 Chapter No. 3 

Question

Theory of absolute advantage describes that there are natural advantages and acquired advantages that countries can have. Which of the following is NOT natural advantage?

  1. Natural resources
  2. Skills development
  3. Climatic conditions
  4. Abundant cheap labor-force

Answer: 2 Chapter No. 6 

Question

Theory of absolute advantage describes that there are natural advantages and acquired advantages that countries can have. Which of the following is acquired advantage?

  1. Natural resources
  2. Skills development
  3. Climatic conditions
  4. None of the given options

Answer: 2 Chapter No. 6 

Question

According to the theory of absolute advantage, a country can have certain advantages over other countries, which of the following is the natural advantage?

  1. Skills development
  2. Acquired advantage
  3. Development of process
  4. None of the given options

Answer: 4 Chapter No. 6 

Question

According to the theory of absolute advantage, a country can have certain advantages over other countries, which of the following is the acquired advantage?

  1. Climate conditions
  2. Natural resources
  3. Development of process
  4. None of the given options

Answer: 3 Chapter No. 6