In the name of ALLAH, the most beneficient, the most merciful

Marketing Management (MKT501)

Multiple Choice Questions (MCQs)

 

Objective Questions

Question

Which of the following is Not a component of a marketing plan?

  1. Marketing advantages
  2. Environmental analysis
  3. Executive summary
  4. Marketing implementation

Answer: Chapter No.  

Question

_______ refers to knowledge and technical capabilities that allow a business to perform competitively in the marketplace and have three features: it allows a company to enter into new markets; it provides a significant benefit or value to the customer; it is hard for competitors to imitate.

  1. Core competency
  2. Customer experience management
  3. Customer lifetime value
  4. Selling concept

Answer: Chapter No.  

Question

Which of the following is known as a set of marketing tools used by the firms to pursue its marketing objectives in the target market?

  1. Marketing mix
  2. Promotion mix
  3. Offering mix
  4. Product mix

Answer: Chapter No.  

Question

Which one of the following BEST describes the human need?

  1. Food
  2. French-fries
  3. Burger
  4. Pizza

Answer: Chapter No.  

Question

The _______ part of marketing plan specifies target markets and the value proposition based on market analysis while ________ part of marketing planlays down guidelines for all four Ps.

  1. Strategic, Tactical
  2. Tactical, Strategic
  3. Product, Price
  4. Price, Product

Answer: Chapter No.  

Question

_______ incorporates the concept of socially responsible marketing and understanding broader concerns and ethical, environment, legal and social context of marketing activities and programs.

  1. Integrated Marketing
  2. Relationship Marketing
  3. Societal Marketing Concept
  4. Internal Marketing

Answer: Chapter No.  

Question

Which of the following is an example of ancillary service?

  1. Warranty
  2. Promotion
  3. Labeling
  4. Packaging

Answer: Chapter No.  

Question

All of the following are the examples of controllable factors EXCEPT:

  1. Line of business
  2. Corporate culture
  3. Overall objectives of organizations
  4. Competition in the market

Answer: Chapter No.  

Question

In _______ communications, products and services, pricing strategies and channels should all be interlinked.

  1. Integrated Marketing
  2. Relationship Marketing
  3. Societal Marketing
  4. Internal Marketing

Answer: Chapter No.  

Question

Which of the following is TRUE about marketing concept?

  1. The customer is always right
  2. Business is about making money
  3. Sell, sell and sell
  4. Keep prices low

Answer: Chapter No.