In the name of ALLAH, the most beneficient, the most merciful

Strategic Management (MGT603)

Question (select most suitable option)

  In IFE matrix, the total weighted score can range from 1.0 to 4.0 (low to high) with the average score being 2.5. If the total weighted score is above 2.5; it indicates that the firm is at:
Strong internal position
Weak internal position
Strong external position
Weak external position