In the name of ALLAH, the most beneficient, the most merciful

Consumer Banking (BNK603)

Question (select most suitable option)

  Which of the following is/are the strategic objective(s) of price bundling for a bank?
Cross-selling to customers that only buy one of the products
Retaining customers that already buy both of the products
Acquiring new customers when they buy neither product for the time being
All of the given