Marketing Management (MKT501)

1. Tight cost control is associated with which of the following strategy?

   1. Market segmentation strategy
   2. Market dominance strategy
   3. Differentiation strategy
   4. Cost leadership strategy

2. Which one of the following tend to market high end goods and services and are able to use a premium pricing strategy in a specific market segment.

   1. Followers
   2. Challengers
   3. Leaders
   4. Nichers

3. Which of the following aggressive strategy is without direction?

   1. Reactor
   2. Analyzer
   3. Defender
   4. Prospector

4. Financial summary of a marketing plan includes all EXCEPT:

   1. Pro-forma income statement
   2. Month-by-month agenda
   3. Breakeven analysis
   4. Assumptions

5. The loyalty marketing focuses on establishing long term relationship between:

   1. Company and retailer
   2. Retailer and customer
   3. Retailer and consumer
   4. Company and customer

6. Which of the following can be used to improve the customer’s viewpoint about firm’s products and services?

   1. Experiential innovation
   2. Customer interface
   3. Experiential world of customers
   4. Building experiential platform

7. Which of the following is included in task environment?

   1. Economy
   2. Technology
   3. Media
   4. Promotion

8. An outlet of Nishat Linen in Emporium Mall, Lahore is an example of:

   1. Wholesaler
   2. Retailer
   3. Producer
   4. None of the given

9. Saira Rizwan Clothing is planning to launch its new winter collection in Canada. Which of the following is the critical decision of commercialization stage of New Product Development that has to be taken by Saira Rizwan Clothing?

   1. When to launch the product?
   2. Where to launch the product?
   3. Whom to launch the product?
   4. How to launch the product?

10. For which of the following products, demonstrations and personal selling is important to launch the new product/innovation?

    1. Cosmetic items
    2. Food items
    3. Electronics
    4. All of the given

11. Which of the following is/are the part of commercialization phase of new product development?

    1. Launching the product
    2. Placing advertisements
    3. Critical path analysis
    4. All of the given

12. ________ products are those which are bought by the customer in an unplanned manner. When a customer sees it placed near point of purchase he buys it impulsively. E.g. cigarettes, chewing gums etc.

    1. Core
    2. Actual
    3. Augmented
    4. Impulse

13. Which of the following is a strategy of using a successful brand name to launch a new or modified product in a new category?

    1. Line extension
    2. Co-branding
    3. Brand extension
    4. Multibranding

14. At which of the following stages of Consumer adoption Process, a customer finally continues using any product?

    1. Evaluation
    2. Interest
    3. Awareness
    4. Adoption

15. In which of the following company introduces new brand names under the same product category?

    1. Multibrands
    2. Brand extension
    3. Line extension
    4. New brands

16. Which of the following best describes the spread of idea from the source of invention or creation to the ultimate user or consumer?

    1. Innovation diffusion process
    2. Innovativeness
    3. Early adoption process
    4. None of the given

17. Which of the following best describes the use of existing strong brand name to launch a new/modified product?

    1. Brand extension
    2. Brand leveraging
    3. Brand licensing
    4. Multibrands

18. The _____ is the central instrument for directing and coordinating the marketing effort.

    1. Business plan
    2. Production plan
    3. Market plan
    4. Selling plan

19. A brand which cost more than other products is called:

    1. Premium brand
    2. Economy brand
    3. Co-brand
    4. Family brand

20. While deciding pricing objectives, which of the following objective(s) should consider?

    1. Financial objective
    2. Marketing objective
    3. Product objective
    4. All of the given

21. Which of the following is NOT the part of 4P’s of marketing mix?

    1. Product
    2. Price
    3. People
    4. Promotion

22. Which of the following is a strategic planning method that some organizations use to make flexible long-term plans?

    1. Monitoring
    2. Forecasting
    3. Scenario planning
    4. Guemilla marketing

23. Which of the following is NOT the phase included in Idea Screening of new product development?

    1. Elimination of unsound concepts
    2. Asking relative questions
    3. Testing a concept
    4. Measuring technical feasibility

24. Which of the following product takes less time for adoption?

    1. Fashion
    2. Automobile
    3. Technology
    4. All of the given

25. Early adopters are defined as:

    1. Willing to try new idea
    2. Quick response
    3. Innovators
    4. All of the given

26. Which of the following explains the description of the product?

    1. Brand
    2. Container
    3. Labeling
    4. Packaging

27. This leadership strategy is wherein in order to be competitive companies appeal to price-sensitive customers by offering lowest possible prices as compared to the rest of the competitors.

    1. Cost leadership strategy
    2. Differentation strategy
    3. Horizontal
    4. Vertical

28. In which of the following the manager attempts to maintain the same margin regardless of changes in cost?

    1. Satabilization of margin
    2. Increasing the margin
    3. Decreasing the cost
    4. Increasing the cost

29. Which of the following is usually the target of a market challenger?

    1. Market nicher
    2. Market leader
    3. Market follower
    4. Market segment

30. For the packaging of the mobile phones, which packaging type is more appropriate?

    1. Boxes
    2. Bags
    3. Bottles
    4. Blister packs

31. Which is the application of marketing technique to specify product, product line and form of product?

    1. Marketing management
    2. Brand management
    3. Marketing
    4. Advertising

32. Which of the following are called value maximizers?

    1. Sellers
    2. Customers
    3. Marketers
    4. Manufacturers

33. Critical path analysis is useful at which stage of the product development Process?

    1. Commercialization
    2. Concept development
    3. Beta testing
    4. Business Analysis

34. Labeling of the product includes all information about:

    1. How to use
    2. Transport
    3. Dispose off
    4. All of the given

35. Which of the following is the period when sales fall off and profits drop?

    1. Introduction
    2. Growth
    3. Maturity
    4. Decline

36. During product life cycle ________ should be informative in introduction stage, persuasive in growth and maturity stages and reminder oriented in decline stage.

    1. Advertising
    2. Profits
    3. Sales
    4. Direct sales

37. _______ products are those which are bought by the customer in an unplanned manner. When a customer sees it placed near point of purchase he buys it impulsively. E.g. cigarettes, chewing gums etc.

    1. Core
    2. Actual
    3. Augmented
    4. Impulse

38. The consumer products and services with unique characteristics or brand identification for which a significant group of buyers is willing to make a special purchase effort are called:

    1. Industrial products
    2. Speciality products
    3. Unsought products
    4. Shopping products

39. Which of the following is Not a component of a marketing plan?

    1. Marketing advantages
    2. Environmental analysis
    3. Executive summary
    4. Marketing implementation

40. _______ refers to knowledge and technical capabilities that allow a business to perform competitively in the marketplace and have three features: it allows a company to enter into new markets; it provides a significant benefit or value to the customer; it is hard for competitors to imitate.

    1. Core competency
    2. Customer experience management
    3. Customer lifetime value
    4. Selling concept

41. Which of the following is known as a set of marketing tools used by the firms to pursue its marketing objectives in the target market?

    1. Marketing mix
    2. Promotion mix
    3. Offering mix
    4. Product mix

42. Which one of the following BEST describes the human need?

    1. Food
    2. French-fries
    3. Burger
    4. Pizza

43. The _______ part of marketing plan specifies target markets and the value proposition based on market analysis while ________ part of marketing planlays down guidelines for all four Ps.

    1. Strategic, Tactical
    2. Tactical, Strategic
    3. Product, Price
    4. Price, Product

44. _______ incorporates the concept of socially responsible marketing and understanding broader concerns and ethical, environment, legal and social context of marketing activities and programs.

    1. Integrated Marketing
    2. Relationship Marketing
    3. Societal Marketing Concept
    4. Internal Marketing

45. Which of the following is an example of ancillary service?

    1. Warranty
    2. Promotion
    3. Labeling
    4. Packaging

46. All of the following are the examples of controllable factors EXCEPT:

    1. Line of business
    2. Corporate culture
    3. Overall objectives of organizations
    4. Competition in the market

47. In _______ communications, products and services, pricing strategies and channels should all be interlinked.

    1. Integrated Marketing
    2. Relationship Marketing
    3. Societal Marketing
    4. Internal Marketing

48. Which of the following is TRUE about marketing concept?

    1. The customer is always right
    2. Business is about making money
    3. Sell, sell and sell
    4. Keep prices low

49. Which of the following is an effective short-hand summary of the situation analysis?

    1. Competition analysis
    2. SBU analysis
    3. SWOT analysis
    4. BCG analysis

50. B.C.G. Analysis is a technique used by a company to decide what products to add to its product portfolio. The horizontal axis reflects the:

    1. Relative Market Share
    2. Market Segment Size
    3. Market Growth Rate
    4. None of the given

51. Which of the following technique used in portfolio management?

    1. B.C.G. Boston Consulting Group-ANALYSIS
    2. Contribution Margin Analysis
    3. GE General Electric. Multi Factorol Analysis
    4. All of the given

52. IMC stands for what?

    1. Internal marketing communication
    2. Integrated marketing communication
    3. Integrated managing company
    4. Internal marketing community

53. Which of the following is NOT an example of fix cost?

    1. Depreciation of building
    2. Maintenance of equipment
    3. Rent of factory
    4. Power

54. XYZ Company is a manufacturer of chocolates. After analysis we concluded that this business has low market share and low growth. Which of the following option best reflects this condition?

    1. Cash Cow
    2. Question Mark
    3. Star
    4. Dogs

55. Which of the following is an advantage of sales promotion?

    1. Increase sales in long run
    2. Decreases consumer traffic
    3. Create awareness about product
    4. Increase sales in short term

56. Identify the revenue which is added by the sales of an additional item.

    1. Basic revenue
    2. Marginal revenue
    3. Average revenue
    4. Total revenue

57. Which of the following offers an incentive to buy a product?

    1. Direct mail
    2. Public relations
    3. Sales promotion
    4. Advertising

58. A company is producing 1000 units at cost of Rs. 500000. Variable cost for the production of 1000 units is Rs. 350000. What will be fix cost?

    1. Rs. 350000
    2. Rs. 150000
    3. Rs. 300000
    4. Rs. 200000

Select a course code for Objective Questions:

ACC311 ACC501 BIF101 BIF401 BIF501 BIO101 BIO201 BIO202 BIO203 BIO204 BIO301 BIO302 BIO303 BIO401 BIO503 BNK603 BT101 BT201 BT301 BT302 BT401 BT402 BT403 BT404 BT405 BT406 BT501 BT504 BT505 BT604 CHE201 CHE301 CS001 CS101 CS201 CS202 CS204 CS301 CS302 CS304 CS311 CS401 CS402 CS403 CS408 CS501 CS502 CS504 CS506 CS508 CS601 CS602 CS604 CS605 CS607 CS609 CS610 CS614 CS707 CS710 ECO401 ECO402 ECO403 ECO404 EDU302 EDU401 EDU402 EDU501 EDU601 ENG101 ENG201 ENG301 ENG501 FIN611 FIN624 FIN625 ISL201 IT430 MCM101 MCM301 MGMT623 MGT101 MGT211 MGT301 MGT401 MGT402 MGT501 MGT502 MGT503 MGT510 MGT601 MGT603 MKT501 MKT610 MKT630 MTH101 MTH202 MTH302 MTH501 MTH601 MTH634 PAK301 PHY101 PHY301 PSY101 PSY403 PSY502 PSY512 SOC101 SOC301 SOC401 STA301 STA630 STA641 ZOO102 ZOO401 ZOO501 ZOO502 ZOO503 ZOO504 ZOO505 ZOO506 ZOO510 ZOO630

Select a course code for Subjective Questions:

ACC311 CS001 CS101 CS201 CS301 CS607 CS701 CS702 CS703 CS704 CS707 CS708 CS710 CS711 CS718 CS721 CS724 ECO401 ECO403 ENG101 ENG301 MGT703 MTH501 STA301