In the name of ALLAH, the most beneficient, the most merciful

Marketing Management (MKT501)

Question (select most suitable option)

  _______ refers to knowledge and technical capabilities that allow a business to perform competitively in the marketplace and have three features: it allows a company to enter into new markets; it provides a significant benefit or value to the customer; it is hard for competitors to imitate.
Core competency
Customer experience management
Customer lifetime value
Selling concept