In the name of ALLAH, the most beneficient, the most merciful

Principles of Marketing (MGT301)

Question (select most suitable option)

  Bunny bread is mostly used in breakfast times in different areas of Lahore. Manufacture of Bunny bread has made this for all type of customers ranging from housewives to children and teens to old people. Bunny bread is using which of the following market coverage strategy?
Differentiated
Undifferentiated
Concentrated
None of the given