Marketing Management (MKT501)

1. An outlet of Nishat Linen in Emporium Mall, Lahore is an example of:

   1. Wholesaler
   2. Retailer
   3. Producer
   4. None of the given

2. Saira Rizwan Clothing is planning to launch its new winter collection in Canada. Which of the following is the critical decision of commercialization stage of New Product Development that has to be taken by Saira Rizwan Clothing?

   1. When to launch the product?
   2. Where to launch the product?
   3. Whom to launch the product?
   4. How to launch the product?

3. For which of the following products, demonstrations and personal selling is important to launch the new product/innovation?

   1. Cosmetic items
   2. Food items
   3. Electronics
   4. All of the given

4. Which of the following is/are the part of commercialization phase of new product development?

   1. Launching the product
   2. Placing advertisements
   3. Critical path analysis
   4. All of the given

5. ________ products are those which are bought by the customer in an unplanned manner. When a customer sees it placed near point of purchase he buys it impulsively. E.g. cigarettes, chewing gums etc.

   1. Core
   2. Actual
   3. Augmented
   4. Impulse

6. Which of the following is a strategy of using a successful brand name to launch a new or modified product in a new category?

   1. Line extension
   2. Co-branding
   3. Brand extension
   4. Multibranding

7. At which of the following stages of Consumer adoption Process, a customer finally continues using any product?

   1. Evaluation
   2. Interest
   3. Awareness
   4. Adoption

8. In which of the following company introduces new brand names under the same product category?

   1. Multibrands
   2. Brand extension
   3. Line extension
   4. New brands

9. Which of the following best describes the spread of idea from the source of invention or creation to the ultimate user or consumer?

   1. Innovation diffusion process
   2. Innovativeness
   3. Early adoption process
   4. None of the given

10. Which of the following best describes the use of existing strong brand name to launch a new/modified product?

    1. Brand extension
    2. Brand leveraging
    3. Brand licensing
    4. Multibrands

11. Which of the following is included in task environment?

    1. Economy
    2. Technology
    3. Media
    4. Promotion

12. The loyalty marketing focuses on establishing long term relationship between:

    1. Company and retailer
    2. Retailer and customer
    3. Retailer and consumer
    4. Company and customer

13. Which of the following can be used to improve the customer’s viewpoint about firm’s products and services?

    1. Experiential innovation
    2. Customer interface
    3. Experiential world of customers
    4. Building experiential platform

14. Financial summary of a marketing plan includes all EXCEPT:

    1. Pro-forma income statement
    2. Month-by-month agenda
    3. Breakeven analysis
    4. Assumptions

15. Which of the following aggressive strategy is without direction?

    1. Reactor
    2. Analyzer
    3. Defender
    4. Prospector

16. Tight cost control is associated with which of the following strategy?

    1. Market segmentation strategy
    2. Market dominance strategy
    3. Differentiation strategy
    4. Cost leadership strategy

17. Which one of the following tend to market high end goods and services and are able to use a premium pricing strategy in a specific market segment.

    1. Followers
    2. Challengers
    3. Leaders
    4. Nichers

Select a course code for Objective Questions:

ACC311 ACC501 BIF101 BIF401 BIF501 BIO101 BIO201 BIO202 BIO203 BIO204 BIO301 BIO302 BIO303 BIO401 BIO503 BNK603 BT101 BT201 BT301 BT302 BT401 BT402 BT403 BT404 BT405 BT406 BT501 BT504 BT505 BT604 CHE201 CHE301 CS001 CS101 CS201 CS202 CS204 CS301 CS302 CS304 CS311 CS401 CS402 CS403 CS408 CS501 CS502 CS504 CS506 CS508 CS601 CS602 CS604 CS605 CS607 CS609 CS610 CS614 CS707 CS710 ECO401 ECO402 ECO403 ECO404 EDU302 EDU401 EDU402 EDU501 EDU601 ENG101 ENG201 ENG301 ENG501 FIN611 FIN624 FIN625 ISL201 IT430 MCM101 MCM301 MGMT623 MGT101 MGT211 MGT301 MGT401 MGT402 MGT501 MGT502 MGT503 MGT510 MGT601 MGT603 MKT501 MKT610 MKT630 MTH101 MTH202 MTH302 MTH501 MTH601 MTH634 PAK301 PHY101 PHY301 PSY101 PSY403 PSY502 PSY512 SOC101 SOC301 SOC401 STA301 STA630 STA641 ZOO102 ZOO401 ZOO501 ZOO502 ZOO503 ZOO504 ZOO505 ZOO506 ZOO510 ZOO630

Select a course code for Subjective Questions:

ACC311 CS001 CS101 CS201 CS301 CS607 CS701 CS702 CS703 CS704 CS707 CS708 CS710 CS711 CS718 CS721 CS724 ECO401 ECO403 ENG101 ENG301 MGT703 MTH501 STA301