In the name of ALLAH, the most beneficient, the most merciful

Marketing Management (MKT501)

Multiple Choice Questions (MCQs)


Objective Questions


Which of the following is included in task environment?

  1. Economy
  2. Technology
  3. Media
  4. Promotion

Answer: 4 Chapter No. 1 


The loyalty marketing focuses on establishing long term relationship between:

  1. Company and retailer
  2. Retailer and customer
  3. Retailer and consumer
  4. Company and customer

Answer: 4 Chapter No. 2 


Which of the following can be used to improve the customer’s viewpoint about firm’s products and services?

  1. Experiential innovation
  2. Customer interface
  3. Experiential world of customers
  4. Building experiential platform

Answer: 1 Chapter No. 2 


Financial summary of a marketing plan includes all EXCEPT:

  1. Pro-forma income statement
  2. Month-by-month agenda
  3. Breakeven analysis
  4. Assumptions

Answer: 2 Chapter No. 8 


Which of the following aggressive strategy is without direction?

  1. Reactor
  2. Analyzer
  3. Defender
  4. Prospector

Answer: 1 Chapter No. 9 


Tight cost control is associated with which of the following strategy?

  1. Market segmentation strategy
  2. Market dominance strategy
  3. Differentiation strategy
  4. Cost leadership strategy

Answer: 4 Chapter No. 10 


Which one of the following tend to market high end goods and services and are able to use a premium pricing strategy in a specific market segment.

  2. Challengers
  3. Leaders
  4. Nichers

Answer: 4 Chapter No. 10