In the name of ALLAH, the most beneficient, the most merciful

Principles of Marketing (MGT301)

Multiple Choice Questions (MCQs)

 

Objective Questions

Question

_______ is the public information about a company, good, or service appearing in the mass media as a news item.

  1. Publication
  2. Publishing
  3. Publicity
  4. All of the given

Answer: 3 Chapter No. 38 

Question

The creative people must find the best style, tone, words, and format for executing the message. Which of the following is the style that shows one or more typical people using the product in a normal setting?

  1. Lifestyle
  2. Slice of life
  3. Personality symbol
  4. Real-world depiction

Answer: 2 Chapter No. 33 

Question

Which of the following advertising becomes more important to build selective demand as competition increases?

  1. Persuasive advertising
  2. Informative advertising
  3. Patronage advertising
  4. Reminder-oriented advertising

Answer: 1 Chapter No. 33 

Question

All of the following are the logistics functions EXCEPT?

  1. Order processing
  2. Warehousing
  3. Inventory management
  4. Retailing

Answer: 4 Chapter No. 29 

Question

Pepsi cola is a carbonated water drink which is used to quench thirst. Here Pepsi cola denotes which type of level of product?

  1. Core product
  2. Actual product
  3. Augmented product
  4. Industrial product

Answer: 1 Chapter No. 19 

Question

When the size, purchasing power and profiles of business market segments can be determined, they are said to possess the requirement of being what?

  1. Measurable
  2. Accessible
  3. Substantial
  4. Actionable

Answer: 1 Chapter No. 18 

Question

Bunny bread is mostly used in breakfast times in different areas of Lahore. Manufacture of Bunny bread has made this for all type of customers ranging from housewives to children and teens to old people. Bunny bread is using which of the following market coverage strategy?

  1. Differentiated
  2. Undifferentiated
  3. Concentrated
  4. None of the given

Answer: 2 Chapter No. 18 

Question

Consumer market can be segmenting in how many ways?

  1. 1
  2. 2
  3. 3
  4. 4

Answer: 4 Chapter No. 17 

Question

In the process of buying routinely purchased items, buyers also plays the role of which of the following category?

  1. Deciders
  2. Gatekeepers
  3. Influencers
  4. Buyers

Answer: 1 Chapter No. 16 

Question

The buying process starts from which one of the following stages in which the buyer recognizes a problem or need?

  1. Need recognition
  2. Information search
  3. Evaluation of alternatives
  4. Purchase decision

Answer: 1 Chapter No. 15 

Question

All of the Ahmad’s friends try to copy his style, his dressing and the way he speaks. He is also considered as one of the most reliable person in the group. Ahmad is regarded as a/an:

  1. Group member
  2. Opinion Leader
  3. Group Moderator
  4. All of the given

Answer: 2 Chapter No. 14 

Question

In which of the following contact method where a group of six to ten people have been gathered for interviewing to know the reasons of success or failure of any brand or product?

  1. Personal Interviewing
  2. Telephonic Interviewing
  3. Computer Interviewing
  4. Mail Questionnaires

Answer: 1 Chapter No. 13 

Question

Which one of the following information can easily be collected through experimental research?

  1. Unknown
  2. Causal
  3. Complicated
  4. Interactive

Answer: 2 Chapter No. 12 

Question

Last step of marketing research process is _________.

  1. defining the problem and research objectives
  2. developing the research plan
  3. analyzing the information
  4. presenting the findings

Answer: 4 Chapter No. 11 

Question

Collection of raw facts refers to which of the following options?

  1. Information
  2. Data
  3. Results
  4. Reports

Answer: 2 Chapter No. 11 

Question

The marketing research step that comes after “identifying and defining the research problem” in the marketing research process is which one of the following?

  1. Interpretation
  2. Implementation
  3. Developing the research plan
  4. Observation

Answer: 3 Chapter No. 11 

Question

It is one of the major responsibility of marketing manager to have complete marketing information before defining and understanding the consumer markets. Marketing information is very important because it is used to:

  1. Satisfy company objectives
  2. Make better marketing decisions
  3. Make management’s job easier
  4. Please customers

Answer: 4 Chapter No. 11 

Question

Which of the following environment consists of the factors that affect consumer purchasing power and spending patterns?

  1. Demographic environment
  2. Cultural environment
  3. Economic environment
  4. Consumer environment

Answer: 3 Chapter No. 10 

Question

Consumers are spending more on products and services that will improve their lives rather than their image” reflects which aspect of the cultural environment?

  1. People's view of others
  2. People's view of themselves
  3. People's view of organizations
  4. People's view of nature

Answer: 1 Chapter No. 10 

Question

Which of the following is NOT a part of the macro-environment?

  1. Demographic forces
  2. Natural forces
  3. Competitors' forces
  4. Political forces

Answer: 3 Chapter No. 10 

Question

The marketing environment is made up of ______ forces.

  1. Three
  2. Two
  3. Four
  4. Five

Answer: 4 Chapter No. 9 

Question

Which of the following set refers to the order of action in marketing control process?

  1. Measure performance – evaluate performance – corrective action – set goals
  2. Corrective action – set goals - measure performance – evaluate performance
  3. Set goals - Measure performance – evaluate performance - corrective action
  4. Set goals - Measure performance – corrective action – evaluate performance

Answer: 3 Chapter No. 8 

Question

Which one of the following sets represents 4 C’s of the marketing mix?

  1. Customer Solution, Cost, Convenience, Communication
  2. Customer, Cost, Convenience, Comfort
  3. Convenience, Communication, Coverage, Cost
  4. Cost, Coverage, Communication, Consultancy

Answer: 1 Chapter No. 8 

Question

Marketing plan is started from which one of the following component?

  1. Executive summary
  2. Marketing strategy
  3. Action programs
  4. Opportunity analysis

Answer: 1 Chapter No. 8 

Question

ABC Company is identifying and developing new markets for its current product. ABC Company is exploring possibilities for which of the following strategies?

  1. Product development
  2. Market penetration
  3. Diversification
  4. Market development

Answer: 4 Chapter No. 7 

Question

What is our business? Who’s our customer? What do our customers value? What should our business be? All these simple-sounding questions define which of the following concepts?

  1. Objectives and goals
  2. Mission statement
  3. Business portfolio
  4. Operational strategies

Answer: 2 Chapter No. 6 

Question

Large number of manufacturers and greater number of product variety increases

  1. Bargaining power of buyers
  2. Bargaining power of suppliers
  3. Rivalry among the competitors
  4. Threat of substitute

Answer: 1 Chapter No. 5 

Question

All of the following are included in the Porters five forces model of competition EXCEPT:

  1. Bargaining Power of Competitors
  2. Bargaining Power of Buyers
  3. Threat of New Entrants
  4. Bargaining Power of Suppliers

Answer: 1 Chapter No. 5 

Question

Females are now more indulged in working in offices then the earlier. This shifts in demographic represents which one of the following?

  1. Increasing diversity of population
  2. Changing family and living patterns
  3. Emergence of a new market
  4. Income and education increases

Answer: 2 Chapter No. 4 

Question

To find the right product for your customers is relevant to which of the following concept?

  1. Societal marketing concept
  2. Selling concept
  3. Marketing concept
  4. Product concept

Answer: 4 Chapter No. 4 

Question

__________ is defined as achieving goals depends on knowing the needs and wants of the target markets and delivering the desired satisfaction better than competitors do?

  1. Marketing concept
  2. Production concept
  3. Marketing management
  4. Societal marketing

Answer: 1 Chapter No. 4 

Question

Similar to 4P’s of marketing, the 4C’s are:

  1. Care, choice, community, challenge
  2. Care, choice, community, collection
  3. Care, company, community, challenge
  4. Care, collaboration, command, challenge

Answer: 1 Chapter No. 4 

Question

The societal marketing concept is divided into:

  1. Society, company, government
  2. Society, company, consumers
  3. Company, consumers, competitors
  4. Society, company, competitors

Answer: 2 Chapter No. 4 

Question

Demand marketing is concerned with?

  1. Increasing demand
  2. Decreasing demand
  3. Finding demand
  4. All of the given

Answer: 4 Chapter No. 3 

Question

Winning a new customer is usually more costly than retaining an existing customer. How much time it is costly?

  1. 5-10 times
  2. 10-15 times
  3. 15-20 times
  4. 20-25 times

Answer: 1 Chapter No. 3 

Question

In which of the following stage marketer provides quality product and services without variation in quality?

  1. Storing
  2. Selling
  3. Standardizing and grading
  4. Risk Taking

Answer: 3 Chapter No. 3 

Question

Nokia is about to launch a new product but uncertain about the success and failure of the product is called?

  1. Securing market information
  2. Risk taking
  3. Competition
  4. Financing

Answer: 2 Chapter No. 3 

Question

A local firm wants to adopt the marketing concept. To be consistent with this move, it should adopt which of the following philosophies?

  1. Making money is our business
  2. The customer is always right
  3. Keep prices low
  4. Focus on competitors only

Answer: 2 Chapter No. 2 

Question

Which of the following is the marketing unit of measurement?

  1. Value
  2. Transaction
  3. Profit
  4. Satisfaction

Answer: 2 Chapter No. 2 

Question

“How are you telling consumers in your target group about your product” This question belongs to which marketing concept?

  1. Product
  2. Price
  3. Place
  4. Promotion

Answer: 4 Chapter No. 1 

Question

The process of dividing a total market into small market groups to meet the desired needs of each customer in each group. It is refers to which of the following concepts?

  1. Segmenting
  2. Differentiating
  3. Target marketing
  4. Concentrating

Answer: 1 Chapter No.  

Question

Hybrid cars and android technology in mobiles are examples of:

  1. Technological products
  2. Economical products
  3. Ecological products
  4. Natural products

Answer: Chapter No.  

Question

Which of the following is the last step in marketing research process?

  1. Developing the research plan
  2. Interpreting and reporting the findings
  3. Defining the problem and research objectives
  4. Implementing the research plan

Answer: Chapter No.  

Question

Nokia wanted to launch new brand with latest technology in Pakistan. Which of the following option is the first step before launching and manufacturing of product?

  1. Marketing research
  2. Assessing information needs
  3. Marketing intelligence
  4. Marketing plan

Answer: Chapter No.  

Question

The customer focused marketing is described as:

  1. Identify your profitable customers
  2. Build relationships with customers
  3. Provide sustainable advantage over competitors
  4. All of the given options

Answer: 2 Chapter No.  

Question

Which of the following option refers to the actors and forces outside marketing that can affect marketing management ability?

  1. Marketing environment
  2. Marketing planning
  3. Marketing strategy
  4. Marketing audit

Answer: 1 Chapter No.  

Question

Zara, the cosmetics brand focuses on quality products, performance and features. It holds which of the following concept?

  1. Production concept
  2. Product concept
  3. Marketing concept
  4. Total Quality Management

Answer: 3 Chapter No.  

Question

The aim of De-marketing is:

  1. To reduce demand temporarily
  2. To reduce demand permanently
  3. To shift demand
  4. All of the given options

Answer: 4 Chapter No.  

Question

Walls ice cream runs advertisements featuring children, young and old people groups. What does this advertisement mean?

  1. Company is product oriented
  2. Company has several target markets
  3. Company considers only environmental factors
  4. Company is market oriented

Answer: Chapter No.  

Question

Mr. Amjad wants to start a textile business. In the initial phase he wants to get some useful data about competitors marketing strategies. Which of the following will give him a true competitor insight?

  1. Business Publications
  2. Press Releases
  3. Competitor’s Advertisements
  4. All of the given

Answer: 3 Chapter No.  

Question

What is the reason(s) of acquiring information from the market?

  1. To know the total demand
  2. To know about competitors
  3. To know about company’s share
  4. All of the given

Answer: 4 Chapter No.  

Question

Your marketing department is attempting to improve strategic decision making, assess and track competitors’ actions and provide early warning of opportunities and threats. For this purpose which of the following will be used by your department?

  1. Internal Database
  2. External Database
  3. Marketing Intelligence
  4. None of the given

Answer: Chapter No.  

Question

A marketing research department provides product information, so that the customer might come up with some alternatives. Such situation describes which of the following consumer buying behavior stage?

  1. Need recognition
  2. Information search
  3. Evaluation of alternatives
  4. The purpose of decision

Answer: Chapter No.  

Question

Which form of data can usually be obtained more quickly and at a lower cost?

  1. Primary
  2. Tertiary
  3. Secondary
  4. None of the given

Answer: Chapter No.  

Question

Pak Suzuki Motor Company needs to assess the company's image relative to a new competitor. The time schedule is flexible, the research budget is very limited and a low response rate will not be a major problem. Which one of the following survey would be used by Pak Suzuki Motor Company?

  1. Mail
  2. Telephone
  3. Personal interview
  4. All of the given

Answer: Chapter No.  

Question

Which of the following factors are mostly used to divide markets into consumer markets?

  1. Buyer’s characteristics & amount of purchases
  2. Buyer’s characteristics &product prices
  3. Buyer’s characteristics & buying purposes
  4. Buyer’s characteristics & regularity of purchases

Answer: Chapter No.  

Question

Small organizations can obtain most of the data from large businesses with minimal effort. What type of date it is?

  1. The Internet
  2. Secondary
  3. Primary
  4. Business

Answer: Chapter No.  

Question

How would you describe the primary data being used by your firm?

  1. Collected for the specific purpose at first hand
  2. Original information
  3. First-time information
  4. All of the given

Answer: Chapter No.  

Question

Primary data must be Accurate, unbiased, current, and ________.

  1. Complete
  2. Relevant
  3. Inexpensive
  4. Collected before secondary data

Answer: Chapter No.  

Question

Which one of the following research studies illustrates that “Sale is decreasing due to substitute product”?

  1. Causal research
  2. Observational research
  3. Experimental research
  4. Survey research

Answer: Chapter No.  

Question

Which of the following psychological factors refers to an expressive and descriptive judgement that a person holds about something.

  1. Motivation
  2. Perception
  3. Beliefs
  4. Attitudes

Answer: Chapter No.  

Question

Anything that can be offered to a market for attention, acquisition, use, or consumption and that might satisfy a want or need refers to which one of the following concepts?

  1. Product
  2. Price
  3. Place
  4. Promotion

Answer: Chapter No.  

Question

Which one of the following options represents the collection of data for the purpose of applying appropriate actions at a subsequent time?

  1. Lifestyle
  2. Learning
  3. Perception
  4. Attitude

Answer: Chapter No.  

Question

Economic factors focus on which one of the following concepts?

  1. Level of economic development
  2. Bureaucracy
  3. Behavioral pattern
  4. Stability of government

Answer: Chapter No.  

Question

Suppose you are at the point of testing hypotheses about decreasing sales in a certain markets and their causes. You are involved in what type of research?

  1. Exploratory
  2. Descriptive
  3. Causal
  4. Focus group

Answer: Chapter No.  

Question

Consumer behavior is very much affected by the social factors. Social factors include:

  1. Culture
  2. Subculture
  3. Social Class
  4. Groups

Answer: Chapter No.  

Question

Risk is something which hinders the buyer to make purchase decision. However in some buying decisions risk is very less. Which of the following buying situation has the low risk than the others?

  1. Straight rebuy
  2. Modified rebuy
  3. New task
  4. None of the given

Answer: Chapter No.  

Question

At which stage personal or difficult questions should be asked in a questionnaire?

  1. In beginning
  2. In the middle
  3. In the last
  4. At all stages

Answer: Chapter No.  

Question

A researcher on the University Book Shop's survey asks respondents to tell what they like least about textbook shopping. What type of question it is?

  1. An open-ended
  2. A dichotomous
  3. A multiple choice
  4. A close ended

Answer: Chapter No.  

Question

Which one of the following factors such as the buyer’s age, life-cycle stage, occupation, economic situation, lifestyle, personality and self-concept influences buyer’s decisions?

  1. Personal characteristics
  2. Psychological Factors
  3. Habitual buying behavior
  4. Variety-seeking buying behavior

Answer: Chapter No.  

Question

High involvement in purchase and see little difference among brands comes in which type of buying behavior?

  1. Complex buying behavior
  2. Habitual buying behavior
  3. Dissonance-reducing buying behavior
  4. Variety-seeking buying behavior

Answer: Chapter No.  

Question

Company XYZ is offering modified or new products to its current market segments. Company XYZ is applying which of the following strategy for growth?

  1. Product development
  2. Market development
  3. Market penetration
  4. Diversification

Answer: Chapter No.  

Question

Which one of the following is a key building block for developing and managing customer relationships?

  1. Consumer expectations and customer satisfaction
  2. Customer choices and product offers
  3. Product performance and customer value
  4. Customer value and customer satisfaction

Answer: Chapter No.  

Question

Nokia has clear and distinctive image in the minds of the consumers due to its features and reliability. It is relevant to which of the following concept?

  1. Market segmentation
  2. Market researching
  3. Market positioning
  4. Market targeting

Answer: Chapter No.  

Question

Which one of the following is not the component of macro environment?

  1. Demographic
  2. Natural
  3. Technological
  4. Publics

Answer: Chapter No.  

Question

HTC decided to lower its prices due to recent economic recession. The firm is responding to which of the following option?

  1. Political environment
  2. Economic environment
  3. Cultural environment
  4. Demographic environment

Answer: Chapter No.  

Question

Which of the following is a physical, concrete product that you can touch?

  1. A service
  2. A good
  3. An idea
  4. A philosophy

Answer: Chapter No.  

Question

Connecting with employees in the company refers to which of the following options?

  1. Extranet
  2. Internet
  3. Intranet
  4. World wide web

Answer: Chapter No.  

Question

Which of the following tasks are included in marketing management?

  1. Marketing analysis
  2. Marketing planning
  3. Marketing implementation
  4. All of the given

Answer: Chapter No.  

Question

__________ is a tool by which management evaluates the various businesses making up the company.

  1. Business portfolio
  2. Portfolio analysis
  3. Strategic business unit
  4. Product life cycle

Answer: Chapter No.  

Question

HSY, designer has a leading brand image in the minds of the customers. It is called as:

  1. Promotion
  2. Positioning
  3. Advertising
  4. Awareness

Answer: Chapter No.  

Question

Nike is the international brand and serves customers around the globe. While making promotional campaign that is understood by every nation, which of the following factors influence Nike’s promotional campaign?

  1. Technological environment
  2. Legal environment
  3. Socio-cultural environment
  4. Competitive environment

Answer: Chapter No.  

Question

“Warda” Dress Designer wants to launch new brand in winter and for this reason, collects information from market. The process is called?

  1. Securing market information
  2. Risk taking
  3. Financing
  4. Standardizing and grading

Answer: Chapter No.  

Question

Political force is one of the forces of marketing macro environment. How marketers view political forces?

  1. Easily ignored
  2. Easily influenced
  3. Simple to recognize
  4. Beyond their control

Answer: Chapter No.  

Question

The different ways to market product to customers include: direct mail, catalog, telemarketing and online marketing is part of?

  1. Direct marketing channels
  2. Selling
  3. Promotion
  4. Advertising

Answer: Chapter No.  

Question

Mr. Aqeel is running a garment outlet for men in Lahore Liberty market. In order to include some new styles in shirts and outfits for men he will study which of the following personal factors of buyers?

  1. Age and life cycle stage
  2. Economic situations
  3. Lifestyle
  4. All of the given

Answer: Chapter No.  

Question

Specifications of a product relate to which of the following?

  1. Physical characteristics and level of quality
  2. Financing available with the product
  3. Types of competitors offering a similar product
  4. Price of a product offering to customer

Answer: Chapter No.  

Question

Mr. Sajid is confused about using the marketing research process. He seems to be having problems in one of step which is often considered as the hardest step to take. You are required to identify this step?

  1. Defining the problem
  2. Defining the research objectives
  3. Defining the problem and research objectives
  4. Researching a research agency to help

Answer: Chapter No.  

Question

Which one of the following research instrument is used to collect large amount of information at the low cost?

  1. Mail questionnaires
  2. Telephone interviewing
  3. Personal interviewing
  4. None of the given

Answer: Chapter No.  

Question

Marketing Research composed of the following steps: defining the problems and research objectives, implementing the research plan, interpreting and reporting the findings. Which of the following step is missing?

  1. Developing the research budget
  2. Choosing the research agency
  3. Choosing the research method
  4. Developing the research plan

Answer: Chapter No.  

Question

Marketers are usually interested to see the roles and influence of husband, wife and children on the buying patterns of different household products and services. Identify the class which is being studied by the marketers by undertaking the factors influencing the consumer behavior?

  1. Family
  2. Social class
  3. Opinion leader
  4. Reference group

Answer: Chapter No.  

Question

Positioning refers to make a competing product that will create a clear, distinctive, and desirable image in the minds of target consumers. Identify the positioning task in the following?

  1. Identify the a set of possible competitive advantage
  2. Choosing the right competitive advantage
  3. Selecting the target market
  4. Selecting the positioning strategy

Answer: Chapter No.  

Question

Mr. Mohsen is currently involved in marketing research. He is using flexible as well as difficult questions which allow further explanation. Identify this form of research which Mohsen is using?

  1. Personal interviewing
  2. Online interviewing
  3. Telephone interviewing
  4. Mall intercepts

Answer: Chapter No.  

Question

Mr. Akram is a vendor and his duty is to supply hygienic foods to the patients of Ganga Ram Hospital in Lahore. Ganga Ram Hospital serves which of the following market for Mr. Akram?

  1. Reseller Market
  2. Supplier Market
  3. Institutional Market
  4. Government Market

Answer: Chapter No.  

Question

Which one of the following steps in the marketing research process has been left out: defining the problems and research objectives, interpreting and reporting the findings, and implementing the research plan?

  1. Developing the research budget
  2. Choosing the research agency
  3. Choosing the research method
  4. Developing the research plan

Answer: Chapter No.  

Question

Unique psychological characteristics that lead to relatively consistent and lasting responses to one’s own environment refers to which one of the following?

  1. Belief
  2. Culture
  3. Personality
  4. Self-awareness

Answer: Chapter No.  

Question

The objective of which one of the following research study is “to gather preliminary information that will help define the problem and suggest hypotheses”.

  1. descriptive
  2. exploratory
  3. causal
  4. corrective

Answer: Chapter No.  

Question

The marketing information system is not limited to use by the company it serves. It may also provide information to which of the following?

  1. The government
  2. External partners
  3. Various publics
  4. Competitors

Answer: Chapter No.  

Question

You are hired as research associates in Proctor and Gamble and your task is to find the ways to increase the sales of Pampers in rural areas of Punjab. Your research problem statement would be:

  1. Why the mothers are using nappies made of cloths?
  2. How to increase the sales of pampers in rural areas?
  3. Why the mothers do not prefer Pampers over the other diapers?
  4. All of the given

Answer: Chapter No.  

Question

How many steps are involved in marketing research process?

  1. Three
  2. Four
  3. Two
  4. Five

Answer: Chapter No.  

Question

In international marketing research, a common problem which marketers may have to face is the availability of which one of the following?

  1. Primary data
  2. Research specialists
  3. Secondary data
  4. Intelligence limitations

Answer: Chapter No.  

Question

While defining the research objectives; it is important to note that research objectives must be translated into specific:

  1. Marketing goals
  2. Information needs
  3. Dollar amounts
  4. Time allotments

Answer: Chapter No.  

Question

Survey research is called as the backbone of primary research. It is the most widely used research method for primary data collection and the best way for gathering which one of the following information?

  1. Developmental
  2. Explanatory
  3. Descriptive
  4. Exploratory

Answer: Chapter No.  

Question

Which of the following is used as research instrument for data collection?

  1. Experiment
  2. Observation
  3. Questionnaire
  4. Information

Answer: Chapter No.  

Question

Virtual University of Pakistan is using the systematic design, collection, analysis, and reporting of data relevant to marketing its new undergraduate and graduate programs to minority students. What do you call this?

  1. Promotion
  2. Marketing research
  3. Cost-benefit analysis
  4. Identifying the target market

Answer: Chapter No.  

Question

A sales representative from a software company approaches to accounting firm and offer a “new software package” that can perform bookkeeping tasks much better than the firm’s existing package. The accounting firm is most likely in which stage of the organizational buying decision process?

  1. Problem recognition
  2. Product specification
  3. Product selection
  4. Product purchase

Answer: Chapter No.  

Question

Energy battery cell manufacturing company wants to launch a new battery cell that have a large life and cannot subject to malfunction early. For that purpose, it wants to conduct a research whether consumer like it or not. In your sense, what would be the problem statement of the company?

  1. Will people like the battery cells having long life?
  2. Will people switch to our manufactured cells as compared to other brands?
  3. Will people prefer to use our cells as these give them more benefits than others?
  4. All of the given

Answer: Chapter No.  

Question

What would be the ingredients of a baby cereal to attract a large target market? It is the problem statement of which of the following research?

  1. Exploratory Research
  2. Descriptive Research
  3. Causal Research
  4. All of the given

Answer: Chapter No.  

Question

Which form of data that already exist somewhere and can be obtained more quickly and easily even at lower cost?

  1. Primary
  2. Census
  3. Secondary
  4. Syndicated

Answer: Chapter No.  

Question

Ford Motors is producing a new van with four-wheel drive. Identify on which of the following basis they will segment their markets for this new model?

  1. Religion
  2. Age
  3. Income
  4. Race

Answer: Chapter No.  

Question

A transaction in which the organization is making an initial purchase of an item to be used to perform a new job refers to which of the following purchases?

  1. Straight rebuy purchase
  2. Delayed purchase
  3. New-task purchase
  4. Modified rebuy purchase

Answer: Chapter No.  

Question

Data/Information that already exists and collected somewhere else and readily available from other sources as well is known as:

  1. Primary data
  2. Secondary data
  3. Encrypted data
  4. Bulk data

Answer: Chapter No.  

Question

Which of the following shows great impact on the purchase decision of consumers?

  1. Social Class
  2. Culture
  3. Family
  4. Group

Answer: Chapter No.  

Question

Which of the following phase of marketing research process is considered MOST expensive and subject to error?

  1. Exploratory research
  2. Hypothesis
  3. Data collection
  4. Data validation

Answer: Chapter No.  

Question

People are expected to perform activities according to the persons around them. These activities reflect which one of the following concept?

  1. Motive
  2. Role
  3. Lifestyle
  4. Tradition

Answer: Chapter No.  

Question

Secondary data must be:

  1. Relevant
  2. Accurate
  3. Current
  4. All of the given

Answer: Chapter No.  

Question

One of your colleagues wants to use secondary data exclusively for his current research project. You advised him that the use of secondary data may also have some potential problems. Which one of the following is not one of them?

  1. It may not exist
  2. All of the needed data is rarely available
  3. It may not be useable
  4. It is generally more expensive when purchased from the government

Answer: Chapter No.  

Question

Record system that provides current data on sales, costs, inventories, cash flows, accounts receivable and payable refers to which of the following data?

  1. Internal data
  2. External data
  3. Secondary data
  4. Primary data

Answer: Chapter No.  

Question

The marketing research process includes all, EXCEPT:

  1. Defining the problem
  2. Developing the research plan
  3. Making critical decisions
  4. Reporting the findings

Answer: Chapter No.  

Question

All of the following are the sources where consumer can obtain information EXCEPT:

  1. Personal
  2. Commercial
  3. Attitude
  4. Public

Answer: Chapter No.  

Question

Ali is very efficient in computer technology and reads all the latest information on electronics. He also has a very charming and charismatic personality, so when he recommends certain equipment, other people tend to follow his advice. Ali is a/an _____.

  1. Group member
  2. Opinion Leader
  3. Group Moderator
  4. All of the given

Answer: Chapter No.  

Question

Now a day, people are often involved in buying different kind of cloth in their daily routine life. What does it depict?

  1. Attitude
  2. Status
  3. Learning
  4. Lifestyle

Answer: Chapter No.  

Question

Which promotion mix ingredient costs considerably more than advertising to reach one person but can provide more immediate feedback?

  1. Publicity
  2. Sales promotion
  3. Personal selling
  4. Public relations

Answer: Chapter No.  

Question

Which of the following is a form of direct marketing?

  1. Kiosk marketing
  2. Direct mail
  3. Catalog marketing
  4. All of the given

Answer: Chapter No.  

Question

What does the meaning of the physical arrangement of the illustration, headline, subheadline, body copy and the signature?

  1. Copy
  2. Art design
  3. Layout
  4. Storyboard

Answer: Chapter No.  

Question

Which one of the following is the final stage in the developing an advertising campaign?

  1. Creating the advertising platform
  2. Developing the media plan
  3. Creating the advertising message
  4. Evaluating the effectiveness of advertising

Answer: Chapter No.  

Question

Mr. A retains complete ownership of all members of its distribution channel. Mr. A channel would be best described as which of the following VMS?

  1. Corporate
  2. Contractual
  3. Conventional
  4. Administered

Answer: Chapter No.  

Question

What is the first step in the selling process?

  1. Approaching the customer
  2. Making the presentation
  3. Overcoming objections
  4. Prospecting and qualifying

Answer: Chapter No.  

Question

Which one of the following the “target audience” for an advertising campaign?

  1. Information base on which to develop the campaign
  2. Location and geographic distribution of persons
  3. Group of people toward whom the advertisements are directed
  4. Overall goal of the advertising campaign

Answer: Chapter No.  

Question

Which of the following advertising is used in which a company directly or indirectly compares its brand with one or more other brands?

  1. Informative advertising
  2. Reminder advertising
  3. Comparative advertising
  4. Institutional advertising

Answer: Chapter No.  

Question

Which one of the following is the function of a channel of distribution?

  1. Directs the flow of products from producers to customers
  2. Links producers to other marketing intermediaries
  3. Takes title to products and resells them
  4. Manages transportation and warehousing functions

Answer: Chapter No.  

Question

Various studies have indicated that good sales people have various traits including which of the following?

  1. Job commitment
  2. Enthusiasm
  3. Persistency
  4. All of the given

Answer: Chapter No.  

Question

Which of the following communication and promotion tools involve direct connections with customers aimed toward building customer-unique value and lasting relationships?

  1. Personal selling and direct marketing
  2. Public relation and publicity
  3. E-commerce and E-business
  4. Advertising and sales promotion

Answer: Chapter No.  

Question

Proctor and Gamble periodically sends out coupons and free samples of products. This illustrates P & G's use of which one of the following elements of the promotion mix?

  1. Advertising
  2. Personal selling
  3. Personal selling
  4. Publicity

Answer: Chapter No.  

Question

Telemarketing, email, voicemail marketing, and door-to-door selling are the examples of which of the following marketing technique?

  1. Indirect marketing
  2. Direct marketing
  3. Mass marketing
  4. None of the given

Answer: Chapter No.  

Question

If a retailer from Islamabad orders a quantity of merchandise to be delivered to his store in Lahore and is quoted a price that does not include transport costs, the retailer is paying a price called:

  1. International price
  2. FOB price
  3. Geographic price
  4. Base-point price

Answer: Chapter No.  

Question

A company decides on its promotion budget by using four common methods to set the total budget for advertising. What is NOT one of these methods?

  1. The affordable method
  2. The percentage-of-sales method
  3. The integrated method
  4. The competitive-parity method

Answer: Chapter No.  

Question

Sales applicants are typically NOT tested for which one of the following skills?

  1. Management skills
  2. Organizational skills
  3. Accounting skills
  4. Analytical skills

Answer: Chapter No.  

Question

Which of the following method is simple to use and helps management think about the relationships among promotion spending, selling price, and profit per unit?

  1. Percentage-of-sales
  2. Affordable
  3. Competitive-parity
  4. Objective-and-task

Answer: Chapter No.  

Question

The set of marketing tools a firm uses to implement its marketing strategy refers to which one of the following concepts?

  1. Promotion mix
  2. Product mix
  3. Marketing mix
  4. Marketing effort

Answer: Chapter No.  

Question

Which type of wholesaler not only provides transportation and delivers products to retailers, but also provides the service of placing products on retailers' shelves?

  1. Truck wholesaler
  2. Cash-and-carry wholesaler
  3. Rack jobber
  4. Rack jobber

Answer: Chapter No.  

Question

In which of the following pricing the seller selects a given city as a "basing point" and charges all customers the freight cost from that city to the customer location, regardless of the city from which the goods are actually shipped?

  1. Base-point pricing
  2. Freight absorption pricing
  3. Transfer pricing
  4. Zone pricing

Answer: Chapter No.  

Question

To reduce inventory management costs, many companies use a system where they carry only small inventories of parts or merchandise, often only enough for a few days of operation refers to which of the following concepts?

  1. Just-in-time logistics
  2. Limited inventory logistics
  3. Economic order quantity
  4. Supply chain management

Answer: Chapter No.  

Question

The principles of personal selling described as which one of the following orientation?

  1. Relationship orientation
  2. Service orientation
  3. Customer orientation
  4. Transaction orientation

Answer: Chapter No.  

Question

Through sales management supervision, what does the company do for sales force to do a better job?

  1. Coaches
  2. Motivates
  3. Influences
  4. Forces

Answer: Chapter No.  

Question

Al-Karam introduces discount on its winter wear stock up to 62% in summers, it comes under which type of discount?

  1. Cash discount
  2. Quantity discount
  3. Trade discount
  4. Seasonal discount

Answer: Chapter No.  

Question

A Bank airs a series of radio ads that claim "We are the listening bank." This campaign would be best described as which one of the following advertising?

  1. Pioneer advertising
  2. Product advertising
  3. Institutional advertising
  4. Comparative advertising

Answer: Chapter No.  

Question

Which of the following is NOT a desirable situation for price increase?

  1. If a firm can increase profit
  2. Faces cost inflation
  3. Faces greater demand than can be supplied
  4. None of the given

Answer: Chapter No.  

Question

Which of the following advertising is used in which a company directly or indirectly compares its brand with one or more other brands?

  1. Informative advertising
  2. Reminder advertising
  3. Comparative advertising
  4. Institutional advertising

Answer: Chapter No.  

Question

Those factors that determine the size and means of payment exchanged for goods and services are part of which one of the following mix?

  1. Price promotion mix
  2. Price factor mix
  3. Basic price mix
  4. Production price mix

Answer: 2 Chapter No.  

Question

Which one of these is not the benefit of buyers in direct marketing?

  1. Convenient
  2. Greater product access and selection
  3. Customer relationship building
  4. Buying is easy

Answer: 4 Chapter No.  

Question

The basic purpose of all departments and forces of a company is:

  1. To provide customer value and satisfaction
  2. To decrease cost of production
  3. To increase sales of a firm
  4. To increase brand equity

Answer: Chapter No.  

Question

New technology leads towards the production of new goods and services, it also:

  1. Lower the availability of existing products
  2. Lower the quality of existing products
  3. Lower the prices of existing products
  4. None of the given

Answer: Chapter No.  

Question

Which of the following is the set of actual and potential buyers of a product?

  1. A market
  2. An audience
  3. A group
  4. A segment

Answer: Chapter No.  

Question

When the aim of the promotion, while introducing a new consumer product, is to achieve high awareness levels, the firm will most likely make heavy use of which one of the following promotional mix?

  1. Advertising
  2. Sales promotion
  3. Personal selling
  4. Publicity

Answer: 1 Chapter No.  

Question

ABC Company, the sportswear designer and manufacturer, decided to open its own specialty shops to sell its merchandise, the firm was engaging in which of the following?

  1. Vertical channel integration
  2. A conventional marketing channel
  3. Horizontal channel integration
  4. Channel expansion

Answer: 2 Chapter No.  

Question

Ethical issues such as; irritation to consumers, unfairness deception or fraud, and invasion of privacy refer to which of the following?

  1. Mass marketing
  2. Direct marketing
  3. Indirect marketing
  4. All of the given

Answer: 2 Chapter No.  

Question

What does the term sales quota refer to?

  1. Sales objectives
  2. Time to make a sale
  3. Sales methods
  4. Number of customers

Answer: 1 Chapter No.